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Breaking up is Hard to Do

Breaking up is hard to do…we get it. We all get into that zone of staying where we are because it’s easier than dealing with making a change. Sometimes staying with a well-worn routine is the easiest path and the one we choose out of convenience. But, IS it really a convenience? It makes me think about a current commercial that pokes fun of people not switching to their cable company because they like “banging their head on a low ceiling, camping in poison ivy, drinking spoiled milk…and, according to this commercial, for everyone else there is this “no brainer” cable company.
Similarly, it is not only OK to check-out various yearbook options, but, it might very well turn out to be a real “no brainer” situation. The #1 reason schools “break-up” with their current Yearbook company and move to Picaboo Yearbooks is that Picaboo does not put your school at financial risk. We ask for no minimum order and no commitment upfront.
Most schools believe that they are “locked in” to their yearbook contract. In most cases, the agreements are typically not binding and have no penalty for cancellation (and, so, it really comes down to a simple break-up conversation). Although many of us find “breaking-up” with a crush that is no longer working for us to be aversive, most of us realize that after we have “the conversation”, life goes on.
Not sure how to break-up in the gentlest/kindest way? Here are some tips. Keep the focus on you and be specific. Focus on why you are a bad fit for this relationship. Try saying, “We are going to move to an on-demand printer so that we don’t have to sign an agreement up front and commit to a minimum order. We want to order only the books we want, when we want them.” In other words, it’s not you, it’s us.
Reevaluating your yearbook commitment is something that may be able to save you money, time and unnecessary obligation. Unless, of course, you are one of those people who prefer wasting your time, money and obligations (wink, wink). For everyone else…

Posted in: Ideas & TIps, Products & Features.