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Monthly Archives: September 2014

Marketing Your Yearbook

The goals of a yearbook marketing campaign are to build interest, generate an air of excitement and create anticipation. These can only be accomplished with an enthusiastic staff and a detailed marketing plan that results in the actual sale of … Continue reading

Yearbook Ladder Planning

We’ve all heard the saying “the best laid plans of mice and men often go awry.” It’s true; no matter how diligently we plan—for lessons, for weddings, for whatever—something is bound to go wrong. Or is it? Proper yearbook ladder planning … Continue reading