Your Social Media Yearbook Cheat Sheet
Social media and yearbooks go together like bread and butter! Peanut butter and jelly! Sonny and Cher! When planning, creating and selling a yearbook, social media is your best friend. But with so many different platforms, it can sometimes get a little overwhelming trying to decide how best to utilize these sites. Use this handy dandy cheat sheet as a way to get organized as you begin your yearbook journey this year.
This social media behemoth is a must for any business or organization that wants to communicate with its customers, and yearbook is no exception. Everyone from your students to their parents has a Facebook account, and everyone checks their Facebook page regularly. It’s a great way to share information with both text and visuals, and information can be shared among friends. Facebook also offers inexpensive, targeted advertising options if your budget allows for that. Though Facebook offers a hashtag function, it isn’t as widely used here as it is on Twitter.
We recommend using Facebook as a way to share yearbook news with students and get their feedback. Use it to crowdsource photos or run a small advertising campaign about the yearbook. Engage your audience with contests, promotions and giveaways, but limit your posts to 1-2 times a day at the most.
Bottom line: Best for reaching the widest audience.
Of COURSE Sally Draper is on the yearbook staff. #MadMen
— Jennifer F. Thompson (@fontgurrl) May 11, 2015
Like Facebook, Twitter is a great way to reach people with text and visuals, but the addition of hashtags make finding and sharing information more streamlined. And while we wouldn’t recommend a constant stream of posts on your Facebook page, Twitter is all about keeping the conversation flowing, and there’s no limit to how often you can tweet (within reason, of course). The “retweet” feature means people can share your information quickly and easily. Use Twitter in many of the same ways you use Facebook: sharing news, getting feedback, crowdsourcing photos, and contests. But also use it to ask questions and post more frequently – keep the conversation flowing!
Bottom line: Best for sharing.
While Facebook and Twitter are all about conversations, Instagram is more about reaching your audience through photographs. Share behind-the-scenes photos of the yearbook staff hard at work, or sneak peeks of images that will appear in the yearbook. If your staff photographers are photographing a football game, have them post one image to Instagram, letting followers know that images from that game will appear in the yearbook.
Bottom line: Best for visual storytelling.
Pinterest is a wonderful resource for yearbook staffs and advisors. While it can be used to share news, information and visuals with your audience, it’s a great place for in-house organization and inspiration as well. You can create boards like “Layout Ideas” or “Fun Fonts” and allow the editors and staff to share ideas through them. Make the boards secret if you want to keep an element of surprise for anyone not on your yearbook staff. Pinterest is also a wonderful resource for finding how-to articles, infographics and other tools to create your best yearbook. Check out our Pinterest Picks blog posts for more “Pin”-spiration!
Bottom line: Best for sharing ideas among staff members.
If you haven’t been searching for yearbook videos on YouTube, you’re in for a real treat! Many yearbook staffs have taken to YouTube to share their funny, informative or downright silly videos encouraging students to buy yearbooks or join the staff. Create a YouTube channel for your yearbook and students will have a designated spot to watch all your videos in one place. A YouTube account is also great to have if you want to host your videos, then share them on your other social media accounts. Check out some great yearbook videos here and here.
You can include video links in your yearbook by using QR codes in your yearbook project. Click here to learn more.
Bottom line: Best for hosting and sharing video content.
Skipple is a great crowdsourcing app that lets students share photos with others in their school. Search for your school to see photos from its students. Love the ones you like, and check out daily leaderboards to see which photos are getting the most love. Then, you or your staff can quickly and easily import your school’s Skipple photos directly into your Picaboo Yearbooks’ project. Learn more here.
Bottom line: Best for crowdsourcing student photos for the yearbook.